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You Can Now Sweat in Lululemon’s Gear Before Buying It

COVID-19 recovery is on the horizon but the pandemic's impact on sustainability, retail, product development and consumer buying patterns means the denim industry must evolve. Join Rivet on April 20th at 11 am ET for the COVID, One Year Later roundtable.

Lululemon Athletica Inc. is flexing its muscles. On Thursday, the high-end yoga pants maker will open a Chicago store where shoppers can work out like at a traditional fitness studio. And if visitors forget their own gear, they can borrow a Lululemon outfit to sweat in and return—it’s washed between each use—in hope they’ll end up buying…

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