Facebook Pinterest Search Icon SourcingJournal_horiz Tumbler Twitter Shape photo-camera graph-trend Shape latest-news icon / user

You Can Now Sweat in Lululemon’s Gear Before Buying It

Lululemon Athletica Inc. is flexing its muscles. On Thursday, the high-end yoga pants maker will open a Chicago store where shoppers can work out like at a traditional fitness studio. And if visitors forget their own gear, they can borrow a Lululemon outfit to sweat in and return—it’s washed between each use—in hope they’ll end up buying…

This content is for Annual and Limited members only. You can read up to five free articles each month with a Limited Level Subscription. Please log in, or subscribe.

Log In Subscribe

More from our brands

Access exclusive content Become a Member Today!