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Why Luxury’s Top Consumers Aren’t Rushing Back to Their Favorite Brands

When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.

Luxury retail thrives on the ability for top spenders to buy highly expensive goods at virtually any time. But what happens when even the most extravagant spenders in retail pull back spending, as they have since March? In a recent webinar presented by the Retail Marketing Society (RMS), Jane Gundell, president and founder of research…

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