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Macy’s Invests in Experiences with Story Concept Shop Acquisition

What are the pains and actions brands across the industry are taking to try and become consumer-led? Join our webinar "Consumer-Led Retail: Optimizing Assortments at Speed" Sept 28th, featuring experts from MakerSights and DTC brand Taylor Stitch.

Macy’s has tapped an outside source in its quest to boost customer experiences. The retail group announced on Wednesday that it has acquired Story, a concept store in New York City known for its ever-evolving themes. Through the deal, Macy’s will be able to onboard Story founder and CEO Rachel Shechtman’s expertise in developing much-talked…

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