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Macy’s Invests in Experiences with Story Concept Shop Acquisition

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Macy’s has tapped an outside source in its quest to boost customer experiences. The retail group announced on Wednesday that it has acquired Story, a concept store in New York City known for its ever-evolving themes. Through the deal, Macy’s will be able to onboard Story founder and CEO Rachel Shechtman’s expertise in developing much-talked…

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