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These Trends Are Why Macy’s Beat Wall Street Estimates

When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.

Macy’s Inc. said customers are both shopping more frequently and newly engaging with its core retail brand, prompting the department store icon to raise its 2021 guidance after first-quarter results topped Wall Street estimates. In a Nutshell: Macy’s reported 4.6 million new customers shopping the eponymous brand, 23 percent above 2019 levels. The retail brand,…

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