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Macy’s, Bloomingdale’s Roll Out Same-Day Delivery in More Markets

More Macy’s and Bloomingdale’s shoppers will start enjoying the near-instant gratification of same-day delivery for online orders as the company will expand the offering to nine more markets starting this month.

Macy’s announced last September that it would offer same-day delivery for e-commerce orders as a test in Chicago, Houston, Los Angeles, New Jersey, San Francisco, San Jose, Seattle and Washington, D.C.

“When we piloted same-day delivery in eight markets initially last fall, we learned that our customers appreciate the additional option of having their purchase brought to their home or office in a matter of hours. It is an important part of our value proposition as an omnichannel retailer serving customers who shop our stores and websites whenever, wherever and however they prefer,” Macy’s, Inc. chief omnichannel officer R.B. Harrison said.

Now for a $5 flat fee above standard ground shipping rates, buyers in Atlanta, Boston, Dallas, Honolulu, Las Vegas, Miami/Ft. Lauderdale, New York City/Western Long Island, Orange County, Calif. and Philadelphia will have access to the speedy shipping from Macy’s, and all but Dallas and Las Vegas will get it from Bloomingdale’s too.

Deliv, the fast-growing crowdsourced delivery provider, is helping Macy’s extend the shipping service in collaboration with major mall owners. In some markets—Chicago, Los Angeles, San Francisco and the Bay Area (where Deliv is based)—the delivery startup also offers pick-ups for online purchase returns that customers can schedule at their convenience.

“Our ability to expand same-day delivery is rooted in local merchandise inventories at Macy’s stores, as well as a newly expanded delivery footprint of our partners at Deliv,” Harrison said.