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How ‘Fast and Scrappy’ Macy’s Survived Pandemic Upheaval

What are the pains and actions brands across the industry are taking to try and become consumer-led? Join our webinar "Consumer-Led Retail: Optimizing Assortments at Speed" Sept 28th, featuring experts from MakerSights and DTC brand Taylor Stitch.

While Macy’s Inc.’s business has suffered during the coronavirus pandemic–with a Q3 net loss of $91 million and sales off 22.9 percent to $3.99 billion–the iconic department store retailer has capitalized on the opportunity to quickly advance its omnichannel strategy. Macy’s learning curve has accelerated as online sales exploded, promoting the merchant to scramble in…

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