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How ‘Fast and Scrappy’ Macy’s Survived Pandemic Upheaval

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While Macy’s Inc.’s business has suffered during the coronavirus pandemic–with a Q3 net loss of $91 million and sales off 22.9 percent to $3.99 billion–the iconic department store retailer has capitalized on the opportunity to quickly advance its omnichannel strategy. Macy’s learning curve has accelerated as online sales exploded, promoting the merchant to scramble in…

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