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Macy’s Has a New Story to Tell, and One the Consumer Can Experience

Join Cotton Incorporated, Lectra, Accelerating Circularity, Public Habit and more on July 15 for Sourcing Journal's virtual Sustainability FAQs workshop to pull back the curtain on the circularity, traceability, net zero and inventory reduction concepts that could transform your business.

The narrative-driven retail concept shop Story has opened in 36 Macy’s stores nationwide. The new shops, which average 1,500-square-feet in size, have “Color” as the inaugural theme—tapping right into the hue-hungry Instagram era. The shops will be available to peruse through June 26, with a range of more than 300 color-inspired events on the calendar….

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