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Macy’s Has a New Story to Tell, and One the Consumer Can Experience

The narrative-driven retail concept shop Story has opened in 36 Macy’s stores nationwide. The new shops, which average 1,500-square-feet in size, have “Color” as the inaugural theme—tapping right into the hue-hungry Instagram era. The shops will be available to peruse through June 26, with a range of more than 300 color-inspired events on the calendar….

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