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Macy’s Inc. Names Two Omnichannel Execs

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Amid all the doom and gloom declared by Macy’s Inc. last month, chairman and CEO Terry Lundgren lauded the strength of the company’s omnichannel strategy—and on Monday, the department store retailer announced two new positions that it hopes will help it on its path toward seamless shopping.

Peter Sachse, who previously served as chief innovation and business development officer, has been named chief growth officer to oversee all merchandising across Macy’s, Macy’s Backstage and Bluemercury, as well as international expansion, effective immediately.

Additionally, Justin McFarlane has joined Macy’s as chief strategy, analytics and innovation officer. According to a press release, he will be responsible for the company’s strategic development, consumer and customer research, data analysis, innovation and the development of new business opportunities down the line. He most recently served as senior vice president for corporate strategy at Ann Inc.

Both Sachse and McFarlane will report to Macy’s president Jeff Gennette.

“These two new positions will enable us to move farther and faster in stimulating profitable sales growth in our company,” Lundgren said. “Each role is critical to our ability to position the company’s brands for success in a consumer marketplace that continues to evolve in profound new directions for omnichannel retailing.”

“Peter Sachse now will lead the development of a holistic view of our businesses with expanded opportunities as we approach customers via stores, mobile and digital across Macy’s, Macy’s Backstage and Bluemercury,” Gennette said. “Justin MacFarlane will expand our capabilities in strategy development and execution while adding significant new expertise in our ongoing quest to understand and respond to consumer behavior, as well as analyze our deep reservoir of proprietary data about how, when, where and why customers are shopping—both today and as we look into the future.”

Bloomingdale’s, meanwhile, will remain a self-standing organization led by chairman and chief executive Tony Spring.

Macy’s currently operates about 900 stores in 45 states, the District of Columbia, Guam and Puerto Rico under the names of Macy’s, Bloomingdale’s, Bloomingdale’s Outlet, Macy’s Backstage and Bluemercury, as well as, and

Macy’s fiscal 2014 sales were $28 billion. The company recently downgraded its full-year guidance for 2015 from a 1.8-2.2% decline in same-store sales to roughly 2.7%.