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Why Macy’s Locker Launch Could Energize Store Traffic and Sales

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Hoping to drum up store traffic and maximize real estate assets, Macy’s has quietly installed lockers in 50 locations around the country as part of its Buy Online, Pick-Up In Stores (BOPIS) omnichannel initiative, which dates back to 2014. Customers can use the lockers to retrieve orders they’ve purchased online and had shipped to a…

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