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Why Macy’s Locker Launch Could Energize Store Traffic and Sales

Rivet's 2020 Denim Circularity report takes a deep dive into how the global denim industry is plotting its circular future amidst a worldwide pandemic.

Hoping to drum up store traffic and maximize real estate assets, Macy’s has quietly installed lockers in 50 locations around the country as part of its Buy Online, Pick-Up In Stores (BOPIS) omnichannel initiative, which dates back to 2014. Customers can use the lockers to retrieve orders they’ve purchased online and had shipped to a…

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