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Why Macy’s Locker Launch Could Energize Store Traffic and Sales

Fashion is at a crossroads: continue with cutting-edge strategies developed to persevere during Covid or slide back into familiar (yet unprofitable) habits? Get the experts' perspective at our in-person Sourcing Summit, Oct. 19 at New York’s Cipriani 42nd Street.

Hoping to drum up store traffic and maximize real estate assets, Macy’s has quietly installed lockers in 50 locations around the country as part of its Buy Online, Pick-Up In Stores (BOPIS) omnichannel initiative, which dates back to 2014. Customers can use the lockers to retrieve orders they’ve purchased online and had shipped to a…

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