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Why Macy’s Locker Launch Could Energize Store Traffic and Sales

The Rivet 50 is calling for nominations for leaders in the denim industry in 5 categories: design, influencer, leadership, sustainability and supply chain. Nominations close on May 23.

Hoping to drum up store traffic and maximize real estate assets, Macy’s has quietly installed lockers in 50 locations around the country as part of its Buy Online, Pick-Up In Stores (BOPIS) omnichannel initiative, which dates back to 2014. Customers can use the lockers to retrieve orders they’ve purchased online and had shipped to a…

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