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Macy’s Looks to Lure Consumers With Revamped Star Rewards Program

What are the pains and actions brands across the industry are taking to try and become consumer-led? Join our webinar "Consumer-Led Retail: Optimizing Assortments at Speed" Sept 28th, featuring experts from MakerSights and DTC brand Taylor Stitch.

Loyalty perks are taking the driver’s seat for Macy’s, as the retailer continues to make its rewards readily available to its diverse consumer base. Macy’s announced that its Star Rewards program will now be open to all consumers, regardless of how they pay for their in-store or online purchases, whereas before these rewards were limited…

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