In a move aimed at expanding its reach as an omni-channel retailer, Macy’s announced the launch of a curated digital marketplace on its website. The marketplace offers shoppers new brands, merchandise categories and products from third-party merchants and brand partners.
The new marketplace includes more than 400 brands across more than 20 product categories. Home brands include Ettitude, Smeg, Sunday Citizen and W&P, along with electronics from LG, Samsung, Sony and TCL. Other additions include children’s and maternity apparel from Bonsie Baby, Dabble & Dollop, Wabi Baby, Everly Grey and Ingrid & Isabel, as well as gift items from The Million Roses, Teaspressa and Wrappr.
Macy’s marketplace is powered by technology from enterprise marketplace tech company Mirakl and customized by Macy’s digital, merchant and technology teams. The platform is designed to give third-party sellers the ability to integrate their products into Macy’s e-commerce architecture, with seller tools that help them monitor, drive, and grow their businesses.
“Our marketplace complements our existing omni-channel strategy and is another platform we will use to find the most efficient distribution strategy for our partners,” said Josh Janos, Macy’s, Inc. vice president of marketplace. “Not only will we continue to maximize brands and existing assortments, but we will use the marketplace to test and customize our assortments based on customer demand.”
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The marketplace serves as another avenue to highlight Macy’s commitments to sustainability and diversity, equity, and inclusion through its social purpose platform, Mission Every One. Through its marketplace, Macy’s is committed to partnering with brands that increase the penetration of women-owned, diverse-owned, and sustainable options for consumers. This fall, 20 percent of marketplace sellers and brands will be from underrepresented enterprises.
Earlier this month, Macy’s announced moves as part of its Mission Every One platform to improve circularity. The retailer joined the nonprofit Ellen MacArthur Foundation, which is focused on accelerating and enabling the growth of a circular economy by providing resources for circular design and connecting players across industries and institutions to facilitate circularity.
Macy’s also joined Fabscrap, a nonprofit in New York City that helps ensure that fabric waste is reused, upcycled, downcycled and recycled responsibly. The company’s private brand team also recently incorporated technology that allows them to scale back samples to decrease textile waste. In 2019, 5 percent of samples were digital and by the end of the 2022 development season, 61 percent of all samples were made virtually.