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Macy’s Turns to Food Network Star for New Kitchen Essentials

Macy’s teams up with Food Network chef Molly Yeh for a new kitchenware line named for her show, “Girl Meets Farm.”

The Girl Meets Farm by Molly Yeh collection includes cookware, bakeware, kitchen storage, food prep items, textiles, cutlery and serve ware priced from $9 to $129. The line also includes a “parent and me” collection of mealtime products for kids.

“I find such joy working in my kitchen and wanted to design a product line that can spark that same feeling in others. We selected tried and true tools that I use every day and incorporated bright, cheerful colors to create a line that is both accessible and beautiful,” Yeh said. “My design aesthetic brings together my family roots and my life on the farm as seen on Girl Meets Farm, and I am so excited to see what families cook up with these tools.”

Yeh’s collection was designed to capture the chef’s distinctive aesthetic, which combines her Jewish and Chinese heritage with her life on a farm on the Minnesota/North Dakota border. Her Food Network show, which returns in September, reflects that lifestyle, as well.

Yeh is the latest in a long line of Food Network stars to have their own kitchenware lines. Collaborations such as Ree Drummond’s Pioneer Woman line for Walmart and Rachael Ray’s kitchen brand, which is carried at Macy’s, have proved lucrative for retailers.

“We are thrilled to partner with Molly Yeh on this kitchenware line exclusively for Macy’s,” said Stephanie Muehlhausen, Macy’s senior fashion director for home. “The Girl Meets Farm by Molly Yeh collection brings to life Molly’s vibrant and whimsical style, designed to inspire our customers to style their kitchen and cook meals that bring the same kind of joy that this line embodies.”

The Girl Meets Farm by Molly Yeh collection is currently available in Macy’s stores and online.

The line launches as retail increasingly comes under pressure. Target recently announced it’s cutting back on orders after apparel and home product piled up, forcing the chain to mark down merchandise to clear through the excess. And Walmart, which has already built up investments in private-label home and apparel lines, on Monday cut its profit guidance for the remainder of the year.