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Macy’s Putting the Spotlight on Backstage

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Macy’s Inc. is bringing dozens of new Backstage shop-in-shops into its full-line department stores this year. The company aims to capitalize on the success of off-price retail and its ability to attract shoppers constantly hunting for newness and wallet-friendly deals. It’s also building on the 45 store-within-a-store Backstage experiences it opened inside Macy’s stores last…

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