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Macy’s Revamps Polaris Plan as Q1 Sales Take 45% Tumble

Stores are opening but will consumers return? Join Cushman & Wakefield and rue21 for the Retail in Recovery webinar June 17 at 2 pm ET.

Macy’s is revamping its Polaris strategy for a post-COVID world and doesn’t expect sales to stabilize until next year—or “even 2022.” The department store company started the quarter on solid ground in February before the coronavirus pandemic forced stores to close in mid-March, CEO Jeff Gennette said Thursday in a fireside chat with J.P. Morgan…

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