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Macy’s Story Collaborates With Dick’s Sporting Goods for Experiential Outdoor Theme

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The Story concept store at 36 Macy’s locations will focus on the great outdoors for its second experiential theme, working in collaboration with Dick’s Sporting Goods and Miracle-Gro as it continues its “test and learn” approach to retail. The second experiential iteration from Story is positioned to inspire shoppers with an outdoor-inspired playground that happens…

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