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Macy’s Tweaks Traditional Thanksgiving Day Parade

Rivet's 2020 Denim Circularity report takes a deep dive into how the global denim industry is plotting its circular future amidst a worldwide pandemic.

Just as Macy’s reimagined its traditional July 4th fireworks display, the retailer will host this year’s annual Thanksgiving Day Parade celebration in a pandemic-friendly format. Reimagining a safe production of the annual holiday tradition will also allow Macy’s to use the event as a marketing tool to keep its name at the forefront of consumers’…

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