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Macy’s Taps TikTok Stars to Sell ‘Style Not Size’

As we settle into the new year, our Sourcing Summit Companion Report looks ahead at ways to optimize processes and performance.

Macy’s new capsule taps into the power of TikTok and body-positive fashion influencers. The retailer’s private label brand, Jenni, dropped a collection created with Denise Mercedes and Maria Castellanos, TikTok and Instagram influencers known for modeling the same outfit on two different body types in their viral “Style Not Size” videos. The duo’s new loungewear…

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