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Can Madewell Shops Help J.Crew Get its Cool Cred Back?

J.Crew is debuting Madewell shop-in-shops in six locations. J.Crew is welcoming its denim-heavy little sister brand into six stores starting this month. The Madewell shops will open in New York’s Columbus Circle, two locations in Florida, Iowa, New Hampshire and Connecticut, according to Racked. They will feature denim bars and assortments designed to work back to…

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