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How Traditional Stores are Leveraging Digital Natives’ Buzz

Join Theory, Google, H&M, McKinsey, Foot Locker, Lafayette 148, LL Bean, the Retail Prophet and more at Sourcing Journal’s Virtual Sourcing Summit, R/Evolution: Overhauling Fashion’s Outmoded Supply Chain, Oct 14 & 15.

The pop-up has evolved. Once a novelty flitting around the margins, today temporary retail is making a more permanent mark on retail as the establishment adopts and cultivates the concept. And, as is often the case with all things retail these days, e-commerce is at the center of this transformation. Last year, the obituaries for…

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