Mango is working to get 1,700 stores reopened by June 2, including all locations in the key markets of Spain and France.
As of Tuesday, the clothing seller has reopened 1,050 doors across 72 countries. Fifty countries–including Austria, Belgium, Switzerland, Israel, the Netherlands, Poland and South Africa–have reopened their entire store networks.
The Barcelona-based fashion group, which began reopening 234 stores in Spain and France over the past few days, now plans to have these markets’ remaining 344 locations fully operational by June. 2. Spain and France, Mango said, are the “most important for the brand in terms of turnover,” meaning they generate a sizable share of the company’s revenue.
“Mango’s reopening plans for the coming weeks are ambitious, the forecast being to reopen an additional 700 stores by the end of May,” the company said, noting that total completed and planned reopenings represent 80 percent of its brick-and-mortar base.
Most Mango stores began shutting down in mid-March amid the rapidly spreading coronavirus outbreak, with stores in Spain and France locking up on March 14 and 15, respectively, in line with government mandates.
“In compliance with local regulations, all the necessary safety and hygiene measures have been adopted in all its stores,” the company said, noting that employee and customer health and well-being remain a top priority.
Mango will step up store cleaning with strong disinfectant products, and supply personal protective equipment such as face coverings to staff and customers. In addition to monitoring and limiting the number of customers in store to maintain social distancing, the fashion chain will also employ “high-temperature steaming” to clean garments as a hygienic measure. On top of that, fitting rooms will only be opened upon request, follow limited capacity restrictions and be cleaned after use.
The fashion group’s online platform has remained open during the pandemic and its distribution system has not been affected. Mango has also adapted deliveries and returns to the current situation, offering contactless order pickup at reopened stores.
The company said revenue from online orders in 2019 represented 24 percent of total sales.