European fashion brand Mango enters the American home market with the launch of Mango Home in the United States. The company, which has sold apparel via its website in the U.S. since 2006 and operates stores in New York, New Jersey, and Florida, adds home goods to its American market website for the first time this month.
“Entering the United States homeware market is a significant step forward in our strategy to diversify our business, and at the same time strengthen our international expansion plan in one of the most strategic markets for the company,” said Laura Vila, Mango Home director.
The home line includes textiles for the bedroom, bathroom, kitchen, dining room, and living room, as well as items for other parts of the home. Mango launched its home line in 2021 online in markets such as Spain, France, Germany, the United Kingdom, Portugal, Italy, Belgium, Switzerland, Greece, Romania, Croatia, Austria, Ireland, Sweden, the Czech Republic, and Denmark, among others.
Mango also announced plans to increase the percentage of sustainable items manufactured in local markets in its home collection. At present, 80 percent of the line is considered sustainable, and 65 percent of its items are manufactured in nearby countries. The company also plans to open a new flagship retail location in New York City this spring.
Mango’s entrance into the home arena comes on the heels of fellow fashion brand J.Crew announcing the launch of a home goods line. Other fashion brands such as Levi’s, Wrangler, Dolce & Gabbana and Eileen Fisher have also recently added home goods to their repertoire.
The new Mango Home collection is now available on the company’s website.