Mango is upping its commitment to size inclusivity by integrating its plus-size line into its general women’s assortment—and extending its range of sizes overall.
On Monday, the Spanish fast-fashion retailer announced plans to fold the Violeta by Mango imprint, featuring apparel up to size 54 or 4XL, into the company’s main line of womenswear. What’s more, Mango’s general assortment will grow to include sizes 32 (XXS) and 46 (XXL) across almost all designs, the Barcelona-based brand said.
The integration of the Violeta line into the label’s broader range will enable Mango to cut prices on plus-size products, as it will be purchasing larger volumes from its manufacturers and thus yielding larger discounts. Plus-size apparel can cost shoppers up to 11 percent more than straight sizes, according to Edited data published earlier this year. The Mango Woman design team has also brought on Violeta patternmakers in order to maintain plus-size expertise across new product lines.
A selection of garments up to size 54 will be available in Mango Woman stores across the majority of locales that once housed dedicated Violeta by Mango stores. Store staff have been trained on the new range and will offer shoppers personalized service, including making any necessary purchases online via tablets. All plus-size garments will be available through mango.com, as well as the Mango mobile app.
Mango’s renewed commitment to extended sizing comes at what appears to be an inflection point for the industry surrounding inclusivity. Edited reported that the number of plus-size or curve styles has grown by 11 percent from 2019.
Womenswear labels like Nasty Gal and Missguided expanded their offerings by 128 percent and 42 percent, respectively, year-over-year, in a bid to meet consumer demand. Khloe Kardashian and Emma Grede’s inclusive denim brand, Good American, will celebrate its five-year anniversary in October, having broken onto the scene with a 00-32 size range that garnered more than $1 million in denim sales on its first day online.
“When we launched in 2016, so many women were being excluded from the fashion conversation,” Grede, who co-founded the label and serves as CEO, told Rivet in July. “It has definitely been a challenge to transform the way the industry views what it means to be truly inclusive.”