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Mango Steps Up Expansion in Rising Consumer Market

Mango, which already has tripled its presence in India in two years, plans to make further inroads in the South Asian nation, including the opening of its first Mango man store in New Delhi.

India is among the keys to the Spanish fast-fashion chain’s international growth in Asia. The 1.4-billion-strong country is home to 85 Mango stores, up from 46 at the end of 2021. Mango is expanding with the help of with Myntra, its local franchise partner of 14 years.

Daniel López, Mango’s expansion director, said that India has become one of the retailer’s most important markets because “this country is destined to become the third-largest consumer market in the world within the next few years.”

As part of its expansion in India, Mango on Wednesday opened its first Mango Man store in New Delhi in the DLF Avenue Mall, one of the main shopping centers in the city. The introduction of its menswear line follows the opening of its Mango Kids in the country two years ago. The Mango Man concept was created in 2008 and currently has over 540 stores in nearly 75 markets, including an online business. Campaigns for the men’s line include high profile celebrities: French soccer player Antoine Griezmann, Spanish former soccer player Gerard Piqué, French soccer manager Zinedine Zidane, American actor Adrien Brody and Spanish model Andrés Velencoso.

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Mango plans to open more than 35 new stores across India this year, including two new flagship locations in Bangalore and Ludhiana. The two-story locations will house the chain’s three lines: Mango Woman, Mango Man and Mango Kids. The retailer already has a presence in India’s key cities, including Mumbai, Delhi, Bangalore, Kolkata, Ludhiana, Hyderabad, Bhopal, and in major shopping centers and department stores. The chain expects its store total in India to reach 110 by the end of the year. Some stores also will be refurbished to reflect the New Med store concept evoking a seaside aesthetic and using sustainable materials such as ceramic, wood, marble, exparto grass and leather.

The stores’ other sustainability elements include energy-efficient lighting and temperature control systems, aligning with a renewed push toward eco-minded and socially responsible operations. Mango recently publish a list of its Tier 3 suppliers. The move, which follows last year’s publication of its Tier 1 and 2 factories, is part of the chain’s broader sustainability strategy.

In December, Mango opened its first New Med concept store in Singapore after opening a Battersea Power Station shopping center location in London that also features the new aesthetic. It also rolled out its New Med concept in France last year at its refurbished store in the Saint Lazare, the Paris train station, and at its Boulevard Haussman flagship.

The retailer closed 2022 with 270 new stores, bringing its total global network to 2,600 locations across 115 markets.