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Mango Opens First ‘New Med’ Concept Store in Singapore

Spanish fast-fashion chain Mango is adding its revamped Mediterranean-inspired concept into new store openings.

A 5,382-square-foot store in Singapore’s Parkway Parade sells Mango’s Woman, Man and Kids lines.

As Mango’s 10th location in the island nation, the new location is also the first in Asia to showcase the chain’s New Med concept. The total store count includes the four locations—ION Orchard, Raffles City, 313 Somerset and JEM shopping centers—converted from franchised to company-owned.

“We are celebrating thirty years of international expansion by strengthening our commitment to Asia, one of the most important markets in the company’s internationalisation strategy and one in which we want to continue growing in the future,” Daniel López, Mango’s expansion director, said.

Mango entered the Asian market in 1995 with store openings in Singapore and Taiwan, later adding Philippines, Thailand, China and India. The chain’s presence in Asia includes over 450 sites that range from company-owned stores to corners in department stores.

The fast-fashion chain is also looking to expand its 68-store presence in India, working alongside local partner Myntra. The retailer opened 33 stores there since 2021, citing India’s estimated trajectory to become the third biggest consumer market within the next five years.

Mango also recently inked an agreement with a subsidiary of Italy’s Grandi Stazioni Retail, which operates 30-plus storefronts in major train stations. It will now absorb seven Mango stores that had been operated as franchises, and which exclusively stock Mango’s women’s wear lines.

Mango said it will close 2022 with 270 new stores, bringing its total global network to 2,600 doors across 115 markets.

The retailer in July reported first half sales that rose 24.8 percent to 1.21 billion euros ($1.22 billion) from 973 million euros ($981 million) in the same year-ago period.