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Footfall to Fashion Stores Surged 7,900%. Here’s What That Really Means.

Fashion is at a crossroads: continue with cutting-edge strategies developed to persevere during Covid or slide back into familiar (yet unprofitable) habits? Get the experts' perspective at our in-person Sourcing Summit, Oct. 19 at New York’s Cipriani 42nd Street.

March foot traffic to nationwide stores that sell apparel skyrocketed 7,900 percent from year-ago figures, according to Cowen & Co. data, though 2020 pandemic lockdowns create noticeably lopsided comps. Tuesday’s Cowen report shows that total retail footfall across the country climbed 2,600 percent from the same period last year. Cowen’s data seems to reflect the…

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