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Footfall to Fashion Stores Surged 7,900%. Here’s What That Really Means.

COVID-19 recovery is on the horizon but the pandemic's impact on sustainability, retail, product development and consumer buying patterns means the denim industry must evolve. Join Rivet on April 20th at 11 am ET for the COVID, One Year Later roundtable.

March foot traffic to nationwide stores that sell apparel skyrocketed 7,900 percent from year-ago figures, according to Cowen & Co. data, though 2020 pandemic lockdowns create noticeably lopsided comps. Tuesday’s Cowen report shows that total retail footfall across the country climbed 2,600 percent from the same period last year. Cowen’s data seems to reflect the…

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