While the magazine industry undergoes major shakeups, Marie Claire and Mastercard are teaming up on a new futuristic shop concept—where consumers can take part in free events, engage with emerging products and shop seamlessly on their devices.
From Sept. 23 to Oct. 12, the women’s publication and credit card company are opening The Next Big Concept Shop at 120 Wooster Street in New York City. At the pop-up shop, consumers will experience a first-to-market, hands-on retail environment and shop from the latest innovations in the beauty, fashion and technology space. Powered by Mastercard technology, the shop provides consumers with the opportunity to immerse themselves in retail’s new digital landscape.
“Today’s consumer is seeking a seamlessly integrated experience across both the digital and physical environment,” said Mastercard EVP of digital partnerships Sherri Haymond. “At the Next Big Thing Concept Shop, we will showcase how retailers can do that by blending Internet of Things (IOT) devices, such as smart mirrors and windows, with Mastercard’s industry-leading security and analytics solutions, and Masterpass digital payment service to allow every consumer interaction to be unique.”
Channeling Marie Claire’s editorial presence, the shop will feature three main zones named after popular sections in the publication, including @Work, the guide to careers, style and success; @Play, the guide to nightlife and other lifestyle activities; and @Peak, the wellness resource for healthy living.
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Technology will also foster more personalized experiences for consumers.
At the shop, technology company Oak Labs will provide smart mirrors, where consumers can receive custom recommendations for outfits and discover new accessories they may like. Clarins is showcasing its Sensor Mirror Pro, a virtual skincare mirror engineered by MemoMi, that notifies consumers about their skin types and next-generation skincare products. B8ta, a San Francisco-based retailer, will also feature apparel and accessories.
While shopping at the pop-up, consumers have access to The Next Big Thing Concept Shop Mobile App. Available at the App Store and Google Play, the app enables consumers to seamlessly make transactions throughout the store, including fitting rooms, sign up for in-store events, and book one-to-one appointments with Neiman Marcus fashion stylists.
“With The Next Big Thing Concept Shop, Marie Claire, along with Mastercard, will bring to life revolutionary products, concept, and technologies that we love, right from the pages of our October issue,” Marie Claire editor-in-chief Anne Fulenwider said. “Everything we feature will enable our customers to stay ahead of the curve, fuel creativity and keep feeling fit.”