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How Marie Claire’s Three-Week SoHo Pop-Up Could Reshape the Retail Experience

Join Theory, Google, H&M, McKinsey, Foot Locker, Lafayette 148, LL Bean, the Retail Prophet and more at Sourcing Journal’s Virtual Sourcing Summit, R/Evolution: Overhauling Fashion’s Outmoded Supply Chain, Oct 14 & 15.

Why exactly would a consumer magazine like Marie Claire decide to launch a pop-up experience? Speaking at the Fashion Group International’s panel discussion on pop-up strategies, publisher Nancy Berger said the 81-year-old women’s fashion, beauty and health magazine wanted to bring to life its editorial point of view and “create a space where you could…

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