Marks and Spencer shoppers will have to wait a little longer to get their holiday purchases.
The British retailer had to delay deliveries of online orders by up to 10 days, compared to its normal delivery service of up to five days, due to the onslaught of orders that took place during a four-day long promotional event that started on Black Friday. The company also had to withdraw its next-day home delivery service due to constraints at its Leicestershire distribution center, however the service has since been reinstated.
Marks and Spencer said it would review its delivery options for customers on an hourly basis. A spokesperson for the retailer said, “The vast majority of orders are delivered on time. If we do miss a delivery date, we will do all we can to rectify it for the customer.”
Despite its link to the U.S. Thanksgiving holiday, Black Friday has become the biggest day for shopping in Britain. Retailers like John Lewis and Asda opened their doors in the middle of the night, however, this year, an overwhelming number of purchases were made online during the designated shopping day.
According to data by Postcode Anywhere, 404,835 orders were logged on Black Friday, resulting in an estimated 810 million pounds (or $1.2 billion) in online purchases in the U.K.