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Marquee Brands Nabs BCBG Group for New Digital Platform

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Marquee Brands has a new digital-first play for fashion labels and has brought two former licenses back into the fold. The brand management firm created Marquee-Direct, a platform to bring all e-commerce in-house and handle site design and development, merchandising, content creation and customer engagement. It also reclaimed its licenses for BCBGMaxAzria and BCBGeneration from…

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