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Why 5 Carlos Place is Central to Matches Fashion’s Content and Commerce Strategy

Inside a five-story townhouse gracing London’s tony Mayfair neighborhood, nestled between affluent Hyde Park and the bustling West End, online luxury seller Matches Fashion has created what chief content officer Kate Blythe described as the “next frontier” of content. It’s an ambitious vision for a high-end retailer that still derives 95 percent of its business…

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