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What Will it Take to Emerge from Fashion’s ‘Great Depression’? McKinsey Has Some Ideas

Fashion is at a crossroads: continue with cutting-edge strategies developed to persevere during Covid or slide back into familiar (yet unprofitable) habits? Get the experts' perspective at our in-person Sourcing Summit, Oct. 19 at New York’s Cipriani 42nd Street.

There’s no question that 2020 presented a multitude of never-before-seen challenges for the fashion industry—and those hurdles proved too high for a number of brands and retailers to clear. But according to Achim Berg, McKinsey’s apparel, fashion and luxury global leader, 2020 wasn’t just a lost year—it was the worst period the sector has seen…

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