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8 Sporting Goods Trends to Watch in 2021

As we settle into the new year, our Sourcing Summit Companion Report looks ahead at ways to optimize processes and performance.

After a year that saw the sporting goods industry contract for the first time since the Great Recession, executives in the segment are cautiously optimistic. The sporting goods market as a whole shrank by around 7 percent in 2020 to around 286 billion euros ($347.1 billion), according to the “Sporting Goods 2021 – The Next…

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