Facebook Pinterest Search Icon SourcingJournal_horiz Tumbler Twitter Shape photo-camera graph-trend Shape latest-news icon / user

Meet the Denim Brands Delivering Jeans for Athletic Physiques

When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.

The denim market has been guilty of vanity sizing for decades, but a team of new brands is working to offer straightforward sizing for muscular physiques. Instead of having to size up or tailor jeans, these Kickstarter brands offer men and women with muscular builds true-to-size fits. Keirin Cut Jeans introduced “athletic” fits to consumers…

This content is for Annual and Limited members only. You can read up to five free articles each month with a Limited Level Subscription. Please log in, or subscribe.

Log In Subscribe

More from our brands

Access exclusive content Become a Member Today!