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Meet the Denim Brands Delivering Jeans for Athletic Physiques

Nordstrom, Greats, Target, Macy’s, Alibaba, Bonobos, Rhone, Spanx and more will be at Sourcing Summit NY Oct 17. Don't miss it.

The denim market has been guilty of vanity sizing for decades, but a team of new brands is working to offer straightforward sizing for muscular physiques. Instead of having to size up or tailor jeans, these Kickstarter brands offer men and women with muscular builds true-to-size fits. Keirin Cut Jeans introduced “athletic” fits to consumers…

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