Men’s Wearhouse is doubling down on a three-year-old partnership with Michael Strahan, announcing the debut of a made-to-measure suiting program with the “Good Morning America” host this week.
The menswear retailer will now offer custom suit fitting at all of its U.S. locations. Teams of tailors will collaborate with clients to build fully personalized products, using Men’s Wearhouse’s Custom Builder App to choose fits and fabrics. The digital experience lets users pick out performance materials, interior linings and specialized elements like pocket type, lapels and stitching. Michael Strahan collection fabric patterns include stripes, houndstooth and plaid, in color ways ranging from black and navy to gray and wine.
The line is designed to serve a range of consumers, with a focus on inclusive sizing and accessible price points. Suits are offered in three silhouette types—slim, modern and executive, with stretch waistbands exclusive to the Michael Strahan collection. Sizes range from 32 to 62 and the program allows each shopper to make refinements for their specific body type, the company said.
The introduction of the custom suiting platform takes the partnership “to the next level,” Strahan said, and offers “first-class and inclusive experiences for all customers, of all body types, to seamlessly create their own made-to-measure suit.”
“We hand-picked a selection of exceptional stretch fabrics and bold prints based on the suits I wear that always provide me with comfort and confidence in the moments that matter on and off camera,” he added.
Tailored Brands president John Tighe said Men’s Wearhouse has “seen tremendous success with the Michael Strahan collection,” adding that “combining his style with our tailoring expertise felt like a natural next step in providing a personalized and accessible option for customers who want to look and feel their best.” Tailored Brands, which also owns Jos. A. Bank, Moores Clothing for Men and K&G Fashion Superstore, completed a financial restructuring and exited Chapter 11 in 2021.
Much of the U.S. workforce has seen changes to in-office work requirements during the Covid crisis and post-pandemic, creating uncertain conditions for brands and retailers selling workwear and suiting. McKinsey reporting that 58 percent of job-holders—92 million people—were working at least partially remotely during 2022, but employers are gunning for a true return to work. A survey of 1,000 business leaders released by ResumeBuilder last week revealed that 90 percent of companies will require employees to return to the office this year, and 73 percent said those shifts will take place in the next six months.
Canada-based Indochino reported a bounceback in custom-suiting orders during the first half of 2022 following a pandemic slump of more than 18 months. CEO Drew Green told Sourcing Journal in August that suit shoppers were gearing up for a return to work, as well as personal and professional engagements outside of the office. The company opened more than 30 new retail showrooms between 2020 and end-of-year 2022.