Skip to main content

Menswear Tops Online Shopping Growth

It’s official: Men like to shop. According to a recent report by IbisWorld, growth in online sales of menswear has outperformed auto parts, cameras and computers since 2010.

In order to offer a broad view of comparable retail sectors (womenswear, for instance, was omitted from the report), analysts studied a wide range of categories over five years and found that menswear’s 17.6 percent annual growth came out on top.

It seems that while men are increasingly flexing their sartorial muscles (Euromonitor reports that sales of menswear in the U.S. have spiked 16 percent since 1998), they are loathe to do it in person, opting instead for the convenience of such retail sites as Bonobos and JackThreads.

Will McKitterick, an IbisWorld retail industry analyst, told Quartz that the jump in men’s clothing sales is likely due to the fact that the online menswear market isn’t yet saturated.

But with the men’s share of e-commerce growing faster than women’s—consumer tracking service The NPD Group put it at 13 percent compared with 10 percent in 2013—the bubble isn’t set to burst any time soon. IbisWorld agrees: In its projections through 2020, the category tops the list again with an annual growth rate of 14.2%.