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Michael Kors Courts Chinese Consumers With Interactive Tmall Experience

Biodegradability or recycled? Carbon inset or carbon offset? Lean manufacturing or made to measure? Blockchain or chasers? There are many routes to sustainability. Come learn the relative advantages each, and learn how to design strategies that address your company’s specific impacts and goals. Join us July 29 for our Sustainability FAQs Workshop with Gap Inc., SAC, Fashion for Good, Accelerating Circularity, Lectra & Cotton Incorporated.

While fashion and footwear retailers have been experimenting with different ways to engage with consumers as stores remain closed throughout the U.S., some are now taking the initiative to reengage shoppers in China as the country seeks to recover from the COVID-19 outbreak. Michael Kors has launched MK My Way, a digital experience designed to…

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