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Michael Kors Courts Chinese Consumers With Interactive Tmall Experience

The Rivet 50 is calling for nominations for leaders in the denim industry in 5 categories: design, influencer, leadership, sustainability and supply chain. Nominations close on May 23.

While fashion and footwear retailers have been experimenting with different ways to engage with consumers as stores remain closed throughout the U.S., some are now taking the initiative to reengage shoppers in China as the country seeks to recover from the COVID-19 outbreak. Michael Kors has launched MK My Way, a digital experience designed to…

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