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Former Victoria’s Secret Exec Launches New Lingerie Line for D+ Consumers

COVID-19 recovery is on the horizon but the pandemic's impact on sustainability, retail, product development and consumer buying patterns means the denim industry must evolve. Join Rivet on April 20th at 11 am ET for the COVID, One Year Later roundtable.

A former Victoria’s Secret and Lululemon exec is jumping back into the intimates game with a new line tailored specifically to shoppers in the D+ range. On Wednesday, Helena Kaylin, who has also held merchandising positions at Under Armour, Uniqlo, Calvin Klein and Carbon38, announced the launch of Mindd, a direct-to-consumer wireless bra startup. Fueled by…

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