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Former Victoria’s Secret Exec Launches New Lingerie Line for D+ Consumers

A former Victoria’s Secret and Lululemon exec is jumping back into the intimates game with a new line tailored specifically to shoppers in the D+ range. On Wednesday, Helena Kaylin, who has also held merchandising positions at Under Armour, Uniqlo, Calvin Klein and Carbon38, announced the launch of Mindd, a direct-to-consumer wireless bra startup. Fueled by…

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