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Why Ministry of Supply Bailed on BOPIS Buildout 75% of the Way Through

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When Ministry of Supply reopened its physical stores after the initial shutdown, the tech-driven brand’s first focus—like many other retailers’—was enabling BOPIS and curbside pickup. But for the originally formalwear-centered company, that simply was not what its consumers were looking for, Nicole Mazzola, retail operations manager at the tech-driven apparel company, said Thursday at Digital…

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