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Why Ministry of Supply Bailed on BOPIS Buildout 75% of the Way Through

COVID-19 recovery is on the horizon but the pandemic's impact on sustainability, retail, product development and consumer buying patterns means the denim industry must evolve. Join Rivet on April 20th at 11 am ET for the COVID, One Year Later roundtable.

When Ministry of Supply reopened its physical stores after the initial shutdown, the tech-driven brand’s first focus—like many other retailers’—was enabling BOPIS and curbside pickup. But for the originally formalwear-centered company, that simply was not what its consumers were looking for, Nicole Mazzola, retail operations manager at the tech-driven apparel company, said Thursday at Digital…

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