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With 55% of Retail Execs Investing in SMS, 2020 is the ‘Year of Mobile’

Join McKinsey & Company, NewTimes Group, Arvind Limited, Asmara, Google, Bluesign, the Retail Prophet and more at Sourcing Journal’s Virtual Sourcing Summit, R/Evolution: Overhauling Fashion’s Outmoded Supply Chain, Oct 14 & 15.

A recent Adobe study indicates that mobile commerce sales increased 10 percent from January to June, but shifts throughout the COVID-19 pandemic indicate that like e-commerce, mobile is here to stay. As many as 58 percent of consumers expect to retain new mobile shopping behaviors over the long term, one Coresight Research study found. A…

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