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Phones Were the MVP of Holiday Retail—and This Firm Has the Data to Prove it

As we settle into the new year, our Sourcing Summit Companion Report looks ahead at ways to optimize processes and performance.

The holiday season represents a potential goldmine for retailers each year. But in 2019, shoppers were interacting with their favorite stores differently than they have in the past. The 2019 peak shopping season saw more browsing and buying on mobile devices than ever before, according to data from consumer insight and digital strategy firm Contentsquare….

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