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How This Sustainable Cashmere Startup Brings its DTC Supply Chain Story to Stores

How does a digitally native direct-to-consumer sustainable cashmere brand drum up awareness about its first official foray into brick-and-mortar? Pictures of goats. Randy, breeding goats. Lots of them. Over the past week or so, New Yorkers may have noticed some of the 1,500 ads strewn across downtown Manhattan depicting the shaggy cloven-hoofed critters doing what…

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