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Costume-Hungry Consumers to Drive Record Halloween Spending: NRF

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The National Retail Federation (NRF) expects Halloween-related spending to reach an all-time high of $10.14 billion this year following 2020’s meager $8.05 billion. NRF’s annual Halloween survey—conducted by Proper Insights & Analytics—estimates 65 percent of Americans intend to celebrate Halloween or participate in Halloween activities this year, up from 58 percent last year, but slightly…

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