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The NBA’s Partnership with Nike Is Giving Fans More Reasons to Buy Gear

Even a 72-year-old sports league needs a facelift time from time. At WWD’s Men’s Style event last week, Lisa Piken Koper, senior vice president of merchandising partnership for the NBA, shared how the league’s new partnership with Nike is adding a fresh perspective to its merchandising strategy and design. Break traditions Last season, Nike replaced…

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