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The NBA’s Partnership with Nike Is Giving Fans More Reasons to Buy Gear

What are the pains and actions brands across the industry are taking to try and become consumer-led? Join our webinar "Consumer-Led Retail: Optimizing Assortments at Speed" Sept 28th, featuring experts from MakerSights and DTC brand Taylor Stitch.

Even a 72-year-old sports league needs a facelift time from time. At WWD’s Men’s Style event last week, Lisa Piken Koper, senior vice president of merchandising partnership for the NBA, shared how the league’s new partnership with Nike is adding a fresh perspective to its merchandising strategy and design. Break traditions Last season, Nike replaced…

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