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New Sears Pins Hopes on Boomers Buying Appliances for Their Kids

Just like some millennials, the new Sears is counting on a hand from their parents. Baby boomers are the ticket to luring in the coveted group of young consumers, who are currently in the process of starting households and loading up on appliances, beds and other staples, according to Peter Boutros, the company’s chief brand…

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