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New Stores, Early Shopping Among Google’s Holiday 2015 Shopping Trends

When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.

Don’t like what you find under the Christmas tree this year? Blame it on YouTube. Google released its 2015 holiday trend report based on Google data and research from the 2014 holiday season. Among the report’s findings is YouTube’s influence on purchasing decisions as more consumers visited the video channel last year to watch product reviews.

Read more at Vamp.

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