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Why Omnichannel Brands Say They’re ‘Feeling the Squeeze’

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Consumers are learning to expect more from retail, and omnichannel brands are working tirelessly to keep up with the demand for new and innovative experiences, both in-store and online. According to NewStore’s Omnichannel Leadership Report, released Wednesday morning, brands are “feeling the squeeze of evolving customer expectations and increased competition.” Store closures in recent seasons…

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