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How This New Men’s Brand Brings a Personalized Custom Fit to Underwear

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Every man knows the unique pain of a pair of underwear that just doesn’t fit. Nic Tailor, a brand new, direct-to-consumer underwear brand that launched earlier this week, thinks it has a permanent solution to that problem. Calling itself the first-ever brand to offer custom-fit underwear for men, Nic Tailor is launching behind a robust customization

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