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How This New Men’s Brand Brings a Personalized Custom Fit to Underwear

Where are fashion’s priorities? How sustainability will fare post pandemic is just one of many open questions. Join SJ on July 15 at 11 am for a webinar on how the crisis will affect future sourcing decisions and how to better measure progress.

Every man knows the unique pain of a pair of underwear that just doesn’t fit. Nic Tailor, a brand new, direct-to-consumer underwear brand that launched earlier this week, thinks it has a permanent solution to that problem. Calling itself the first-ever brand to offer custom-fit underwear for men, Nic Tailor is launching behind a robust customization

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