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Why Nike, Adidas and Vans Get Gen Z’s Vote

From new denim constructions, weights and washes to the steps global mills are taking to reduce impact, Rivet's SS23 In Season Look Book: Denim & Trims has everything you need to know for a successful denim season.

Nike, Adidas and Vans get the Gen Z and millennial vote for apparel and footwear brands best aligned with their progressive values, according to Cowen research. By 2028, Gen Z and millennial consumers are poised to make up 70 percent of the population, up from 60 percent today. Within the U.S., the investment bank’s fourth-annual…

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