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Why Nike, Adidas and Vans Get Gen Z’s Vote

When it comes to sustainability, there is no way forward without a plan. Attend our in-person “Sustainability Summit: Road to 2030” June 1 in NYC. Learn from the industry’s best and brightest, and network to create those necessary partnerships!

Nike, Adidas and Vans get the Gen Z and millennial vote for apparel and footwear brands best aligned with their progressive values, according to Cowen research. By 2028, Gen Z and millennial consumers are poised to make up 70 percent of the population, up from 60 percent today. Within the U.S., the investment bank’s fourth-annual…

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