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Nike Figured Out How to Make Subscriptions Work

Join Theory, Google, H&M, McKinsey, Foot Locker, Lafayette 148, LL Bean, the Retail Prophet and more at Sourcing Journal’s Virtual Sourcing Summit, R/Evolution: Overhauling Fashion’s Outmoded Supply Chain, Oct 14 & 15.

Nike’s six-month-old sneaker subscription service was never intended for kids at all. It wouldn’t be that much of a stretch to describe Nike Adventure Club, the three-tiered membership program that launched in August and sends regular shipments of children’s shoes to beleaguered parents, as a happy accident. And much as many a startup casts about…

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