Facebook Pinterest Search Icon SourcingJournal_horiz Tumbler Twitter Shape photo-camera graph-trend Shape latest-news icon / user

Nike Figured Out How to Make Subscriptions Work

Get your ticket today for Sourcing Summit Hong Kong and gain insights from executives from Asmara, Wood Mackenzie, The Mills Fabrica, Star Network, NRF, Delta Galil, Unspun, the Ports of Los Angeles and more.

Nike’s six-month-old sneaker subscription service was never intended for kids at all. It wouldn’t be that much of a stretch to describe Nike Adventure Club, the three-tiered membership program that launched in August and sends regular shipments of children’s shoes to beleaguered parents, as a happy accident. And much as many a startup casts about…

This content is for Annual and Limited members only. You can read up to five free articles each month with a Limited Level Subscription. Please log in, or subscribe.

Log In Subscribe

More from our brands

Access exclusive content Become a Member Today!