Facebook Pinterest Search Icon SourcingJournal_horiz Tumbler Twitter Shape photo-camera graph-trend Shape latest-news icon / user

Why Nike’s Buying a Data Science Company—Again

Sourcing Summit NY — Join us on Oct. 17 for the must-attend apparel supply chain conference.

Nike just took another data-focused fashion tech company off the market. On Wednesday the Oregonian athletic apparel firm announced its acquisition of Celect, a Boston-based firm specializing in predictive analytics and demand sensing. It’s Nike’s third data-science-related acquisition in the past 18 months, including its purchase of Zodiac and Invertex, whose technology powers the footwear…

This content is for Annual and Limited members only. You can read up to five free articles each month with a Limited Level Subscription. Please log in, or subscribe.

Log In Subscribe

More from our brands

Access exclusive content Become a Member Today!