Facebook Pinterest Search Icon SourcingJournal_horiz Tumbler Twitter Shape photo-camera graph-trend Shape latest-news icon / user
You will be redirected back to your article in seconds

Why Nike’s Buying a Data Science Company—Again

Today's fast-moving fashion industry demands an agile, consumer-led retail model, but how do you get there? Join our webinar "Consumer-Led Retail: Optimizing Assortments at Speed" Sept 28th, featuring experts from MakerSights and DTC brand Taylor Stitch.

Nike just took another data-focused fashion tech company off the market. On Wednesday the Oregonian athletic apparel firm announced its acquisition of Celect, a Boston-based firm specializing in predictive analytics and demand sensing. It’s Nike’s third data-science-related acquisition in the past 18 months, including its purchase of Zodiac and Invertex, whose technology powers the footwear…

This content is for Annual and Limited members only. You can read up to five free articles each month with a Limited Level Subscription. Please log in, or subscribe.

Log In Subscribe

More from our brands